{"id":752,"date":"2020-04-25T10:55:25","date_gmt":"2020-04-25T10:55:25","guid":{"rendered":"https:\/\/www.cilginpikseller.com\/V4\/?post_type=cpt_services&p=752"},"modified":"2025-10-17T20:06:01","modified_gmt":"2025-10-17T17:06:01","slug":"dijital-pazarlama","status":"publish","type":"cpt_services","link":"https:\/\/www.cilginpikseller.com\/V4\/hizmetler\/dijital-pazarlama\/","title":{"rendered":"Dijital Pazarlama"},"content":{"rendered":"\t\t
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En de\u011ferli m\u00fc\u015fterileriniz kimledir sorusunun cevab\u0131n\u0131 biliyor musunuz?<\/em><\/strong><\/p>\r\n

Dijital d\u00fcnyada online\u00a0pazarlaman\u0131n ad\u0131mlar\u0131ndan biri olan e-posta pazarlama, markalar taraf\u0131ndan do\u011fru kullan\u0131ld\u0131\u011f\u0131nda firmalar i\u00e7in \u00f6nemli sat\u0131\u015f de\u011feri olu\u015fturmaktad\u0131r. E-Posta pazarlamada y\u00fcksek\u00a0geri d\u00f6n\u00fc\u015f\u00fcm (ROI) olmas\u0131n\u0131n\u00a0temel sebebi, hedef kitle ile do\u011frudan ileti\u015fim imkan\u0131 sa\u011flamas\u0131 ve \u00f6l\u00e7\u00fclebilir olmas\u0131d\u0131r.<\/p>\r\n

Remarketing<\/u><\/strong><\/p>\r\n

Remarketing, temel olarak yeniden hedefleme anlam\u0131na geliyor. Yeniden hedefleme demek;\u00a0 web sayfan\u0131z\u0131 ziyaret eden ki\u015filerin bir cookie vas\u0131tas\u0131 ile sitenizde neler ile ilgilendi\u011fini tespit etmesi ve benzer siteleri ziyaret etti\u011finde de daha \u00f6nce sitenizde ilgilendi\u011fi \u00fcr\u00fcn\/hizmetler ile ilgili reklamlar\u0131 g\u00f6stermesi anlam\u0131na geliyor.<\/p>\r\n

Marka bilinirli\u011fi yaratma ve haz\u0131rlad\u0131\u011f\u0131n\u0131z reklam kampanyalar\u0131n daha k\u0131sa s\u00fcrede daha verimli olarak size geri d\u00f6n\u00fc\u015f\u00fcn\u00fc sa\u011flamas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. Remarketing \u00e7al\u0131\u015fmas\u0131 yaparken \u00e7ok geni\u015f bir alan yerine net hedeflerinizi belirleyerek nokta at\u0131\u015f\u0131 yapman\u0131zda fayda vard\u0131r.<\/p>\r\n

ROI (Return Of Investment \/ Yat\u0131r\u0131m Geri D\u00f6n\u00fc\u015f Oran\u0131 ve S\u00fcresi)<\/u><\/strong><\/p>\r\n

\u0130\u015fletmeler i\u00e7in en \u00f6nemli sorunlar\u0131n ba\u015f\u0131nda, yapt\u0131\u011f\u0131 harcamalar\u0131n hedefleri ile tutarl\u0131 olup olmad\u0131\u011f\u0131d\u0131r. Bir b\u00fct\u00e7e kullan\u0131yorsunuz, arzu edilen hedeflere bu b\u00fct\u00e7e ile ula\u015ft\u0131n\u0131z m\u0131? Ula\u015ft\u0131 ise kar ettiniz mi yoksa zarar m\u0131 s\u00f6z konusu? Kar varsa bu yapt\u0131\u011f\u0131n\u0131z harcama ile ne kadar s\u00fcrede geri d\u00f6n\u00fc\u015f sa\u011flad\u0131? Elde edilen kar yeni yat\u0131r\u0131m f\u0131rsatlar\u0131na olanak tan\u0131yor mu?<\/p>\r\n

\u0130\u015fte bu sorulara do\u011fru cevap verebilmenin yolu yapacak oldu\u011funuz her kampanyan\u0131n ROI hesab\u0131n\u0131 yapmaktan ge\u00e7er. Dijital d\u00fcnyada yap\u0131lan her \u00e7al\u0131\u015fmay\u0131 detayl\u0131 olarak \u00f6l\u00e7\u00fcmleme imkan\u0131na sahip olman\u0131n\u00a0 getirdi\u011fi avantaj ile bu sorular\u0131n cevaplar\u0131n\u0131 bulmak art\u0131k son derece kolay. Bu a\u015famadan sonra, bir sonra yapacak olaca\u011f\u0131n\u0131z kapmaya da karl\u0131l\u0131\u011f\u0131 nas\u0131l % 10 daha yukar\u0131 \u00e7ekebilirim sormak daha anlaml\u0131 olacakt\u0131r.<\/p>\r\n

Dijital PR<\/u><\/strong><\/p>\r\n

Markan\u0131z\u0131 siz kontrol etmiyorsan\u0131z ba\u015fkalar\u0131 kontrol eder\u2026<\/em><\/strong><\/p>\r\n

\u00d6ncelikle belirtmemiz gerekir ki Geleneksel PR, Dijital PR i\u00e7inde de\u011ferlendirilmelidir. Bug\u00fcn internet haber siteleri ve bunlar\u0131n d\u0131\u015f\u0131nda kalan her t\u00fcrl\u00fc uygulaman\u0131n sa\u011flad\u0131\u011f\u0131 b\u00fcy\u00fck bilgi ayn\u0131 zamanda son derece b\u00fcy\u00fck bir hedef kitleyi de temsil etmektedir. Bug\u00fcn, bir gazeteyi y\u00fczbinlerin ald\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek bir internet haber sitesi milyonlarca ki\u015fiye ula\u015fabilmektedir.<\/p>\r\n

Kitlenin b\u00fcy\u00fckl\u00fc\u011f\u00fc ile birlikte bu kitlenin \u00e7ok kolay \u00f6l\u00e7\u00fclebilir olmas\u0131 ileriye y\u00f6nelik dijital stratejilerin belirlenmesinde kritik faydalar sa\u011flamaktad\u0131r. \u0130nternet, yapay zeka ve \u00f6zellikle mobil uygulamalardaki ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc geli\u015fmeler Dijital PR\u2019\u0131n \u00f6nemi her ge\u00e7en g\u00fcn artt\u0131rmaktad\u0131r.<\/p>\r\n

Dijital D\u00fcnya\u2019da ba\u015far\u0131l\u0131 ve s\u00fcrd\u00fcr\u00fclebilir PR \u00e7al\u0131\u015fmalar\u0131 yapman\u0131n p\u00fcf noktas\u0131 ise yarat\u0131c\u0131 i\u00e7eriklerin olu\u015fturulmas\u0131ndan ge\u00e7er. \u00d6ne \u00e7\u0131kmak, kal\u0131c\u0131 olmak ve do\u011fru bilgiler sunmak i\u00e7erik pazarlamas\u0131n\u0131n anahtar kelimeleridir.<\/p>\r\n

Burada dikkat edilmesi gereken bir konu vard\u0131r ki o da Dijital D\u00fcnya\u2019da markan\u0131n\u00a0Online \u0130tibar\u0131n\u0131n<\/u>\u00a0korunmas\u0131 ve artt\u0131r\u0131lmas\u0131d\u0131r. Geleneksel yap\u0131 i\u00e7inde olumsuz bir durumun yay\u0131lmas\u0131 uzun zaman al\u0131rken dijital D\u00fcnya i\u00e7erisinde bu durumun saniyeler i\u00e7inde milyonlarca ki\u015fiye ula\u015farak bir domino etkisi yaratmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Dolay\u0131s\u0131 ile ad\u0131mlar dikkatli at\u0131lmal\u0131, markalar\u0131n mutlaka kriz y\u00f6netim planlar\u0131 olmal\u0131d\u0131r.<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En de\u011ferli m\u00fc\u015fterileriniz kimledir sorusunun cevab\u0131n\u0131 biliyor musunuz? Dijital d\u00fcnyada online\u00a0pazarlaman\u0131n ad\u0131mlar\u0131ndan biri olan e-posta pazarlama, markalar taraf\u0131ndan do\u011fru kullan\u0131ld\u0131\u011f\u0131nda firmalar i\u00e7in \u00f6nemli sat\u0131\u015f de\u011feri olu\u015fturmaktad\u0131r. E-Posta pazarlamada y\u00fcksek\u00a0geri d\u00f6n\u00fc\u015f\u00fcm…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","cpt_services_group":[28],"class_list":["post-752","cpt_services","type-cpt_services","status-publish","hentry","cpt_services_group-hizmetlerimiz"],"yoast_head":"\nDijital Pazarlama - \u00c7\u0131lg\u0131n Pikseller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cilginpikseller.com\/V4\/hizmetler\/dijital-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama - \u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta property=\"og:description\" content=\"En de\u011ferli m\u00fc\u015fterileriniz kimledir sorusunun cevab\u0131n\u0131 biliyor musunuz? 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