{"id":754,"date":"2020-04-25T11:10:40","date_gmt":"2020-04-25T11:10:40","guid":{"rendered":"https:\/\/www.cilginpikseller.com\/V4\/?post_type=cpt_services&#038;p=754"},"modified":"2025-10-17T19:54:52","modified_gmt":"2025-10-17T16:54:52","slug":"strateji-gelistirme","status":"publish","type":"cpt_services","link":"https:\/\/www.cilginpikseller.com\/V4\/hizmetler\/strateji-gelistirme\/","title":{"rendered":"Strateji Geli\u015ftirme"},"content":{"rendered":"<p><strong><em>\u201cStrateji fark yaratmak, strateji geli\u015ftirmek ise gelece\u011fe y\u00f6n vermektir.\u201d<\/em><\/strong><\/p>\n<p>Orta ve uzun vadeli ama\u00e7lar\u0131m\u0131z\u0131, temel ilke ve politikalar\u0131m\u0131z\u0131, hedef ve \u00f6nceliklerimizi, bunlara ula\u015fmak i\u00e7in izlenecek y\u00f6ntemler ile do\u011fru orant\u0131l\u0131 olarak kaynak da\u011f\u0131l\u0131m\u0131n\u0131\u00a0ve kullan\u0131m\u0131n\u0131 i\u00e7eren planlard\u0131r.<\/p>\n<p>Sekt\u00f6rde fark yaratmak ve kal\u0131c\u0131 olmak i\u00e7in, d\u00fcnyada meydana gelen ekonomik ve teknolojik geli\u015fmeleri \u00e7ok yak\u0131ndan takip etmelisiniz.<\/p>\n<p><strong><u>Swot Analizi:<\/u><\/strong><\/p>\n<p><strong><em>\u201cD\u00fc\u015f\u00fcnd\u00fcklerimizin ve yapt\u0131klar\u0131m\u0131z\u0131n kapsam\u0131, fark\u0131na varamad\u0131klar\u0131m\u0131zla s\u0131n\u0131rlan\u0131r!\u201d<\/em><\/strong><\/p>\n<p>SWOT Analizi; bir plan\u0131n geli\u015ftirilmesi veya bir sorunun \u00e7\u00f6z\u00fcm\u00fc amac\u0131yla, bir kurumun veya durumun g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131 belirleyerek bunlar\u0131 en uygun zamanda ve do\u011fru f\u0131rsatlarla e\u015fle\u015ftiren, zay\u0131f ve tehdit edici y\u00f6nleri azaltmay\u0131 hedefleyen sistematik bir planlama (stratejik planlama) arac\u0131d\u0131r.<\/p>\n<p>Markala\u015fma s\u00fcrecinde analizlerin do\u011fru bir \u015fekilde yap\u0131lmas\u0131 ve ayn\u0131 zamanda Sosyal Medya\u2019n\u0131n sa\u011flad\u0131\u011f\u0131 \u201c\u00f6l\u00e7\u00fclebilir olmas\u0131\u201d imkanlar ile birlikte sekt\u00f6rde kal\u0131c\u0131 olman\u0131n en \u00f6nemli \u015fart\u0131d\u0131r.<\/p>\n<p><strong><u>Markala\u015fma:<\/u><\/strong><\/p>\n<p><strong><em>\u201cMarkala\u015fma s\u0131ras\u0131nda kaynaklar do\u011fru planlan\u0131r ve kullan\u0131l\u0131rsa, geri d\u00f6n\u00fc\u015f\u00fc bir o kadar h\u0131zl\u0131 ve kazan\u00e7l\u0131 olacakt\u0131r.\u201d<\/em><\/strong><\/p>\n<p>Markala\u015fma; bir markan\u0131n hitap etti\u011fi hedef kitlenin (t\u00fcketiciler) haf\u0131zas\u0131nda g\u00fc\u00e7l\u00fc bir iz,\u00a0 alg\u0131 ve be\u011feni b\u0131rakma kabiliyetidir. Bu \u00f6zellikleri itibari ile e\u015fsiz ve kal\u0131c\u0131 olmas\u0131d\u0131r. Di\u011fer bir ifade ile t\u00fcketicilerin g\u00f6z\u00fcnde vazge\u00e7ilemez bir de\u011fer olu\u015fturmakt\u0131r.<\/p>\n<p>Markala\u015fma; bir \u015firketin \u00f6ncelikle ge\u00e7erli bir i\u015f fikri ile ba\u015flar, fark edilebilir bir logo tasar\u0131m\u0131 ile yoluna devam eden ve ayn\u0131 zamanda hizmet ve\/veya \u00fcr\u00fcnleri ile ilgili t\u00fcm s\u00fcre\u00e7leri kapsayan uzun soluklu bir bir yolculuktur.<\/p>\n<p>Markala\u015fma; g\u00fcn\u00fcm\u00fczde Sosyal Medya\u2019n\u0131n getirdi\u011fi avantajlar da kullan\u0131larak hem marka hem de t\u00fcketicilerin g\u00f6z\u00fcnde temel olarak a\u015fa\u011f\u0131daki f\u0131rsatlar\u0131\/de\u011ferleri olu\u015fturur:<\/p>\n<p>Sadakat \/ Bilinirlik \/ G\u00fcvenirlik \/ D\u00fc\u015f\u00fck Maliyet \/ B\u00fcy\u00fcme \/ Yeni Yat\u0131r\u0131m Olanaklar\u0131 (ROI) \/ M\u00fc\u015fteri Deneyimi \/ Daha \u0130yi Fiyat \/ Daha Fazla M\u00fc\u015fteri<\/p>\n<p><strong><u>\u0130\u015f Geli\u015ftirme<\/u><\/strong><\/p>\n<p><strong><em>\u201cD\u00fcnyada g\u00f6rmek istedi\u011fin de\u011fi\u015fimin kendisi ol.\u201d<\/em><\/strong><\/p>\n<p>Markala\u015fma s\u00fcrecinin planlanan hedefler do\u011frultusunda y\u00fcr\u00fct\u00fclmesi ve s\u00fcrd\u00fcr\u00fclebilir olmas\u0131, ancak ve ancak do\u011fru bir \u0130\u015f Geli\u015ftirme ile m\u00fcmk\u00fcnd\u00fcr.\u00a0 \u0130\u015f geli\u015ftirmenin farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 bar\u0131nd\u0131rmas\u0131 nedeni ile i\u015fletmenin di\u011fer t\u00fcm birimleri ile ahenk i\u00e7inde \u00e7al\u0131\u015fmas\u0131 gerekir. Bu a\u015famada riskleri en aza indirmek i\u00e7in SWOT ve benzeri analizlerin yard\u0131m\u0131 al\u0131nmal\u0131d\u0131r.<\/p>\n<p>Dijital devrim ile birlikte art\u0131k fiziksel alanlar ile s\u0131n\u0131rl\u0131 de\u011filiz, sanal d\u00fcnyan\u0131n t\u00fcm nimetleri ard\u0131na kadar a\u00e7\u0131l\u0131yor. Geleneksel yap\u0131y\u0131 dijital d\u00fcnya ile do\u011fru bir \u015fekilde entegre ederek \u00e7ok daha b\u00fcy\u00fck kitlere ula\u015fabilirsiniz.<\/p>\n<p><strong><u>Proje Y\u00f6netimi<\/u><\/strong><\/p>\n<p><strong><em>De\u011fi\u015fim bir tehdit de\u011fil, f\u0131rsatt\u0131r. Hayatta kalmak hedef de\u011fil, hayat\u0131n\u0131z\u0131 de\u011fi\u015ftirecek bir ba\u015far\u0131d\u0131r.\u00a0<\/em><\/strong><\/p>\n<p>Proje Y\u00f6netiminin belli bir amac\u0131, hedefi ve s\u00fcresi vard\u0131r. Bu ama\u00e7 do\u011frultusunda kurum kaynaklar\u0131n\u0131n verimli ve do\u011fru kullan\u0131lmas\u0131 esast\u0131r. Merkezinde insan olmas\u0131, birden fazla birimin ve i\u015fletme d\u0131\u015f\u0131nda yer alan i\u015f ortaklar\u0131n\u0131n da (Bayi, devlet gibi\u2026) yer almas\u0131 nedeni ile etki alan\u0131 b\u00fcy\u00fckt\u00fcr ve do\u011fru entegre edilmesi gerekir.<\/p>\n<p>Dijital d\u00fcnyadaki h\u0131zl\u0131 de\u011fi\u015fim ve geli\u015fim art\u0131k g\u00fcn\u00fcm\u00fczde yapay zekaya sahip nesnelerin (makinalar\u0131n birbiri ile ileti\u015fim halinde olmas\u0131) daha fazla g\u00fcndeme olmas\u0131 ile proje y\u00f6netimini \u00e7ok daha \u00f6nemli hale getirmektedir.<\/p>\n<p><strong><u>Pazarlama Y\u00f6netimi<\/u><\/strong><\/p>\n<p><strong><em>Yarat\u0131c\u0131 bir \u015fekilde d\u00fc\u015f\u00fcnmek i\u00e7in normalde kan\u0131ksad\u0131\u011f\u0131m\u0131z \u015feylere farkl\u0131 bir g\u00f6zle bakabilmemiz gerekir.<\/em><\/strong><\/p>\n<p>Pazarlama Y\u00f6netimi; markan\u0131n hedefleri do\u011frultusunda \u00fcr\u00fcn ve hizmetlerin fiyatland\u0131r\u0131lmas\u0131, da\u011f\u0131t\u0131m\u0131n planlanmas\u0131 ve geli\u015ftirilmesi s\u00fcre\u00e7lerini kapsar. Pazarlama Y\u00f6netiminin en \u00f6nemli hedeflerinden biri de t\u00fcketicideki\u00a0<u>tutkuyu ortaya \u00e7\u0131karmak<\/u>\u00a0ve\u00a0<u>sat\u0131n alma g\u00fcd\u00fcs\u00fcn\u00fc<\/u>\u00a0uyand\u0131rmakt\u0131r.<\/p>\n<p>Tutkular\u0131 belirme ve ihtiya\u00e7 uyand\u0131rma konusunda ise bug\u00fcn \u00e7ok daha \u015fansl\u0131y\u0131z. Elimizin alt\u0131nda s\u0131n\u0131r\u0131 olmayan dijital bir d\u00fcnya var. T\u00fcketiciler ile her zaman ve her yerde ileti\u015fimde olman\u0131z m\u00fcmk\u00fcn. Onlar\u0131n e\u011filimlerini daha do\u011fru anlayabilir ve markan\u0131z\u0131 daha iyi konumland\u0131rabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cStrateji fark yaratmak, strateji geli\u015ftirmek ise gelece\u011fe y\u00f6n vermektir.\u201d Orta ve uzun vadeli ama\u00e7lar\u0131m\u0131z\u0131, temel ilke ve politikalar\u0131m\u0131z\u0131, hedef ve \u00f6nceliklerimizi, bunlara ula\u015fmak i\u00e7in izlenecek y\u00f6ntemler ile do\u011fru orant\u0131l\u0131 olarak&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20100,"comment_status":"closed","ping_status":"closed","template":"","cpt_services_group":[28],"class_list":["post-754","cpt_services","type-cpt_services","status-publish","has-post-thumbnail","hentry","cpt_services_group-hizmetlerimiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strateji Geli\u015ftirme - \u00c7\u0131lg\u0131n Pikseller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cilginpikseller.com\/V4\/hizmetler\/strateji-gelistirme\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strateji Geli\u015ftirme - 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