{"id":7214,"date":"2012-12-03T22:13:13","date_gmt":"2012-12-03T20:13:13","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7214"},"modified":"2025-10-17T20:46:56","modified_gmt":"2025-10-17T17:46:56","slug":"web-tasarimi-neden-onemli-ve-gelecekteki-durumu","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\/","title":{"rendered":"WEB TASARIMI NEDEN \u00d6NEML\u0130 VE GELECEKTEK\u0130 DURUMU"},"content":{"rendered":"<p style=\"text-align: justify\">Eskiden, firma ve markan\u0131n tan\u0131t\u0131m\u0131 i\u00e7in geleneksel medya (Radyo, TV, Billboard gibi) y\u00f6ntemler kullan\u0131l\u0131rd\u0131 ki bu halen do\u011fal olarak devam ediyor. Ancak, bu y\u00f6ntemlerin etkisi ve sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fclebilirli\u011fi yava\u015f yava\u015f \u00f6nemini kaybetmekte. \u0130nternet\u2019in ke\u015ffi ve geli\u015fimi yan\u0131nda ise s\u00f6n\u00fck kalmaya ba\u015flam\u0131\u015ft\u0131r. Dijital ekonomi devrimi ve sosyal medyan\u0131n y\u00fckseli\u015fi ile insanlar\u0131n farkl\u0131l\u0131k aray\u0131\u015flar\u0131 yo\u011funla\u015fm\u0131\u015ft\u0131r. \u0130nsanlar, pasif durumlardan aktif ve daha etkin alanlara y\u00f6nelmi\u015flerdir.<\/p>\n<p style=\"text-align: justify\">Ger\u00e7ek hayatta \u00fcr\u00fcnlerin faydalar\u0131n\u0131n yan\u0131nda, ambalajlar\u0131n\u0131n tasar\u0131mlar\u0131 her zaman daha ilgi \u00e7ekici olmu\u015f, sat\u0131\u015flar\u0131n artmas\u0131n\u0131n yan\u0131nda s\u00fcreklili\u011finde \u00f6nemli rol oynam\u0131\u015ft\u0131r. Firmalar\u0131n internetteki web sayfa tasar\u0131mlar\u0131 da i\u015fte bu nedenden dolay\u0131 \u00e7ok \u00f6nemlidir. Ancak, internetin farkl\u0131 yap\u0131s\u0131 nedeni ile web sayfa tasar\u0131m\u0131n\u0131n yan\u0131nda i\u00e7eri\u011fi ve g\u00fcncel kalabilmesi ise en az onun kadar \u00f6nemlidir.\u00a0 Dolay\u0131s\u0131 ile firmalar\u0131n internet ortam\u0131ndaki en \u00f6nemli y\u00fcz\u00fc olan web sayfalar\u0131, kurum kimli\u011fine ve vizyonuna uygun tasarlanmal\u0131, \u00f6zg\u00fcn olmal\u0131, h\u0131zl\u0131 olmal\u0131, fonksiyonel olmal\u0131 ve sosyal medya mecralar\u0131 (Twitter, Facebook, LinkedIn, Pinterest, Foursquare, Kurumsal Blog,\u2026) ile b\u00fct\u00fcnle\u015fik bir yap\u0131da \u00e7al\u0131\u015f\u0131yor olmal\u0131d\u0131r. Ancak, bu sayede kal\u0131c\u0131 verimlilik sa\u011flanabilir.<\/p>\n<p style=\"text-align: justify\">Web sayfas\u0131n\u0131n tasar\u0131m\u0131 ve i\u00e7eri\u011fi yan\u0131nda SEO (Arama Motoru Optimizasyonu) \u00e7ok \u00f6nemlidir. Bunun en \u00f6nemli nedeni ise arama motorlar\u0131nda aktif olarak yer almak ve \u00fcst s\u0131ralarda bulunabilmektir. Ayn\u0131 zamanda son derece ak\u0131ll\u0131 tasarlanmal\u0131, firman\u0131za ula\u015fanlar ne yapt\u0131\u011f\u0131n\u0131z\u0131 web sitenizden net bir \u015fekilde anlayabilmeli ve ofisinize kolayl\u0131kla ula\u015fabilmelidir.<\/p>\n<p style=\"text-align: justify\">\u0130\u015fin ilgin\u00e7 yan\u0131, pek \u00e7ok firma i\u015f hayat\u0131 s\u00fcresince (Ofis Dizayn\u0131, L\u00fcks Mobilyalar, Son Model Ara\u00e7lar, Y\u00fcksek B\u00fct\u00e7eli TV Reklamlar\u0131 ve benzeri\u2026) konulara g\u00f6rsellik ve imaj y\u00f6n\u00fcnden b\u00fcy\u00fck \u00f6nem vermekten ve hat\u0131r\u0131 say\u0131l\u0131r yat\u0131r\u0131mlar yapmaktan ka\u00e7\u0131nmamaktad\u0131rlar. Tam bunun tersine dijital ekonomiye daha do\u011frusu ka\u00e7\u0131n\u0131lmaz gelece\u011fe ise yeteri kadar yat\u0131r\u0131m yapmamaktad\u0131r.\u00a0\u00a0Halbuki bug\u00fcn gelinen teknoloji ve dijital devrimde, fayda-maliyet kural\u0131ndan bak\u0131ld\u0131\u011f\u0131nda i\u015fletmelere mant\u0131kl\u0131 teknoloji yat\u0131r\u0131m maliyetleri ile\u00a0 daha y\u00fcksek ve kal\u0131c\u0131 karl\u0131l\u0131k rahatl\u0131kla sa\u011flanabilmektedir. Bu, firmalara s\u00fcrd\u00fcr\u00fclebilir kalite yolunda b\u00fcy\u00fck avantajlar yarat\u0131r.<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #ff0000\"><em>\u201cBilindi\u011fi \u00fczere yeni TTK (T\u00fcrk Ticaret Kanunu) \u00e7\u0131kt\u0131 ve y\u00fcr\u00fcrl\u00fc\u011fe girdi, pek \u00e7ok de\u011fi\u015fiklikte beraberinde geldi. Art\u0131k, t\u00fcm \u015firketlerin web sitesi olmal\u0131, bunun yan\u0131nda yeni TTK ile gelen ekler do\u011frultusunda bu web sitelerinde kanunen \u015firkete ait bilgilerin yay\u0131nlamas\u0131 zorunlulu\u011fuda getirildi. Bunlar\u0131n yap\u0131lmamas\u0131 yada eksik yap\u0131lmas\u0131 durumunda da ciddi cezai yapt\u0131r\u0131mlar\u0131n uygulanmas\u0131na karar verildi.\u201d<\/em><\/span><\/p>\n<p style=\"text-align: justify\">A\u015fa\u011f\u0131da \u201c<a href=\"http:\/\/www.smallbiztechnology.com\/archive\/2012\/06\/design-is-so-important-why-does-your-web-site-business-card-and-blog-look-so-bad.html\/\">SmalBizTechonology<\/a>\u201d taraf\u0131ndan yurtd\u0131\u015f\u0131nda yap\u0131lan bir ara\u015ft\u0131rma sonu\u00e7lar\u0131 bulunmaktad\u0131r. 1500 KOB\u0130\u2019nin kat\u0131ld\u0131\u011f\u0131 bu ara\u015ft\u0131rma sonucunda, i\u015fletmelerin web sayfa tasar\u0131mlar\u0131na ciddi \u00f6nem verdi\u011fi ortaya \u00e7\u0131kmaktad\u0131r. T\u00fcm sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda ise, ilerleyen s\u00fcre\u00e7te \u00f6neminini kaybetmeden artt\u0131raca\u011f\u0131 kesindir.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7215\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W1.jpg\" alt=\"\" width=\"604\" height=\"328\" \/><\/a><\/p>\n<p>Yukar\u0131daki grafi\u011fe g\u00f6re web sayfa tasar\u0131m\u0131:<\/p>\n<p><strong>% 49<\/strong>\u00a0\u2013 \u00c7ok \u00d6nemli<\/p>\n<p><strong>% 31<\/strong>\u00a0\u2013 \u00d6nemli<\/p>\n<p><strong>% 10<\/strong>\u00a0\u2013 N\u00f6tr<\/p>\n<p><strong>% 7<\/strong>\u00a0\u2013 Az \u00d6nemli<\/p>\n<p><strong>% 3<\/strong>\u00a0\u2013 \u00d6nemli De\u011fil<\/p>\n<div>\u0130lk iki oran\u0131 toplad\u0131\u011f\u0131m\u0131zda ise\u00a0<em><strong>\u201c% 49 + % 31 = % 80\u2032lik bir oran<\/strong><\/em>\u201c, Web sayfa tasar\u0131mlar\u0131n\u0131n ne kadar \u00f6nemli oldu\u011funu a\u00e7\u0131k\u00e7a ortaya koymaktad\u0131r.<\/div>\n<div><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7216\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W2.jpg\" alt=\"\" width=\"614\" height=\"365\" \/><\/a><\/div>\n<div><strong>% 67<\/strong>\u00a0\u2013 \u00d6n\u00fcm\u00fczdeki 5 y\u0131l i\u00e7inde grafik tasar\u0131m artan oranda \u00f6nemli hale gelecek<\/p>\n<div><\/div>\n<div><strong>% 34<\/strong>\u00a0\u2013 2011 y\u0131l\u0131na g\u00f6re 2012 y\u0131l\u0131 i\u00e7erisinde tasar\u0131ma \u00f6nem verenlerin y\u00fczdesi<\/div>\n<div><\/div>\n<div><strong>% 44<\/strong>\u00a0\u2013 2012 y\u0131l\u0131nda tahmini yat\u0131r\u0131m yapacaklar\u0131n oran\u0131<\/div>\n<div><\/div>\n<div><strong>% 21<\/strong>\u00a0\u2013 2012 y\u0131l\u0131nda tahmini daha az yat\u0131r\u0131m yapacaklar\u0131n oran\u0131<\/div>\n<div><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7217\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W3.jpg\" alt=\"\" width=\"613\" height=\"374\" \/><\/a><\/div>\n<div>Yukar\u0131daki grafikte ise tasar\u0131mlarda pop\u00fcler olarak \u00f6n plana hangi renklerin kullan\u0131m\u0131 ortaya \u00e7\u0131kt\u0131\u011f\u0131 verilmeye \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. % 57 ile mavi ve % 35 ile ye\u015fil renk ilk iki s\u0131ray\u0131 payla\u015f\u0131yor. En az tercih edilen renk ise % 10 ile mor.<\/div>\n<div><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7218\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/W4.jpg\" alt=\"\" width=\"608\" height=\"355\" \/><\/a><\/div>\n<\/div>\n<div><\/div>\n<div><strong>Kaynak:<\/strong> <a href=\"http:\/\/www.smallbiztechnology.com\/archive\/2012\/06\/design-is-so-important-why-does-your-web-site-business-card-and-blog-look-so-bad.html\/\">SmallBizTechnology<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eskiden, firma ve markan\u0131n tan\u0131t\u0131m\u0131 i\u00e7in geleneksel medya (Radyo, TV, Billboard gibi) y\u00f6ntemler kullan\u0131l\u0131rd\u0131 ki bu halen do\u011fal olarak devam ediyor. Ancak, bu y\u00f6ntemlerin etkisi ve sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fclebilirli\u011fi yava\u015f yava\u015f&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,327],"tags":[346,333,344,347,345,338,339,340],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-genel","category-sosyal-medya","tag-arayuz","tag-dijital-pr","tag-dijital-tasarim","tag-kurumsal-blog","tag-mikrosite","tag-seo-2","tag-sosyal-medya","tag-tasarim"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEB TASARIMI NEDEN \u00d6NEML\u0130 VE GELECEKTEK\u0130 DURUMU - \u00c7\u0131lg\u0131n Pikseller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cilginpikseller.com\/V4\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEB TASARIMI NEDEN \u00d6NEML\u0130 VE GELECEKTEK\u0130 DURUMU - \u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta property=\"og:description\" content=\"Eskiden, firma ve markan\u0131n tan\u0131t\u0131m\u0131 i\u00e7in geleneksel medya (Radyo, TV, Billboard gibi) y\u00f6ntemler kullan\u0131l\u0131rd\u0131 ki bu halen do\u011fal olarak devam ediyor. Ancak, bu y\u00f6ntemlerin etkisi ve sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fclebilirli\u011fi yava\u015f yava\u015f&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cilginpikseller.com\/V4\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-03T20:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T17:46:56+00:00\" \/>\n<meta name=\"author\" content=\"\u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c7\u0131lg\u0131n Pikseller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/\"},\"author\":{\"name\":\"\u00c7\u0131lg\u0131n Pikseller\",\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/#\\\/schema\\\/person\\\/6d8d15cb3c76d28e6d809c88a54deebd\"},\"headline\":\"WEB TASARIMI NEDEN \u00d6NEML\u0130 VE GELECEKTEK\u0130 DURUMU\",\"datePublished\":\"2012-12-03T20:13:13+00:00\",\"dateModified\":\"2025-10-17T17:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/\"},\"wordCount\":710,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Aray\u00fcz\",\"Dijital PR\",\"Dijital Tasar\u0131m\",\"Kurumsal Blog\",\"Mikrosite\",\"Seo\",\"SOSYAL MEDYA\",\"Tasar\u0131m\"],\"articleSection\":{\"0\":\"Dijital Pazarlama\",\"2\":\"SOSYAL MEDYA\"},\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/\",\"url\":\"https:\\\/\\\/www.cilginpikseller.com\\\/V4\\\/web-tasarimi-neden-onemli-ve-gelecekteki-durumu\\\/\",\"name\":\"WEB TASARIMI NEDEN \u00d6NEML\u0130 VE GELECEKTEK\u0130 DURUMU - 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