{"id":7735,"date":"2013-02-16T11:03:16","date_gmt":"2013-02-16T09:03:16","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7735"},"modified":"2025-10-17T20:47:44","modified_gmt":"2025-10-17T17:47:44","slug":"turizm-sektoru-ve-sosyal-medya-neredesiniz","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/turizm-sektoru-ve-sosyal-medya-neredesiniz\/","title":{"rendered":"TUR\u0130ZM SEKT\u00d6R\u00dc VE SOSYAL MEDYA | NEREDES\u0130N\u0130Z?"},"content":{"rendered":"<p style=\"text-align: justify\">\u00dclkemizde Turizm sekt\u00f6r\u00fc bir zamanlar bacas\u0131z sanayi olarak tan\u0131mlan\u0131r ve \u00fclkenin en \u00f6nemli tan\u0131t\u0131m ve gelir kaynaklar\u0131ndan g\u00f6sterilirdi ki bu do\u011fruydu. \u00c7\u00fcnk\u00fc, bir \u00fclkenin global d\u00fcnyada tan\u0131nmas\u0131nda Turizm ger\u00e7ekten b\u00fcy\u00fck \u00f6nem arz ediyor. \u00d6zellikle son y\u0131llarda \u00fclkemizde hayata ge\u00e7irilen Turizm yat\u0131r\u0131mlar\u0131 sonucunda ciddi ilerlemeler kaydedildi. \u00dclkemizin bulundu\u011fu konum ve sahip oldu\u011fu \u00f6zelliklere bak\u0131ld\u0131\u011f\u0131nda bu alanda \u00e7ok daha fazla yat\u0131r\u0131m\u0131n yap\u0131lmas\u0131 ger\u00e7e\u011fi ka\u00e7\u0131n\u0131lmazd\u0131r. Ancak, Turizm sekt\u00f6r\u00fc \u00f6yle bir sekt\u00f6r ki iyi yapt\u0131\u011f\u0131n\u0131zda g\u00fczel ancak k\u00fc\u00e7\u00fck eksiklik ya da hatada ise son derece negatif etkileri olan bir sekt\u00f6rd\u00fcr. Eskiden belki \u00e7ok \u00f6nemli de\u011fildi ancak teknoloji ve sosyal medyan\u0131n y\u00fckseli\u015fi ile birlikte art\u0131k her t\u00fcrl\u00fc iyi ya da k\u00f6t\u00fc referans an\u0131nda y\u00fczbinlerce ki\u015fiye ula\u015fabiliyor. \u0130\u015fte tam bu noktada, Turizm sekt\u00f6r\u00fcnde yer alan her kurum i\u00e7in Sosyal Medya \u00e7ok daha \u00f6nemli bir noktaya geliyor.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/social-media-marketing.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7741\" alt=\"Oteller\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/social-media-marketing-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a>Turizm sekt\u00f6r\u00fcnde yer alan kurumlar k\u0131sa bir s\u00fcre \u00f6ncesine kadar sosyal Medya\u2019n\u0131n etkileri konusunda \u00e7ok fazla bilgi sahibi de\u011fildi. Asl\u0131na bak\u0131l\u0131rsa durum halen b\u00f6yle denilebilir. \u00c7\u00fcnk\u00fc, Sosyal Medya mecralar\u0131nda birka\u00e7 hesap a\u00e7arak bu kanallardan belli mesajlar\u0131 yay\u0131nlamak ne yaz\u0131k ki yetersiz. Ciddi anlamda kurumsal bir strateji geli\u015ftirilmeli ve do\u011frultuda \u00e7aba g\u00f6sterilmelidir. \u00d6zellikle yurtd\u0131\u015f\u0131 kanallara bak\u0131ld\u0131\u011f\u0131nda, baz\u0131 oteller bunun fark\u0131na vard\u0131 ve bu do\u011frultuda \u00f6zel \u00e7al\u0131\u015fmalar ba\u015flatt\u0131lar.<\/p>\n<p><span style=\"color: #0000ff\"><strong>\u00d6rnek:<\/strong><\/span><\/p>\n<p style=\"text-align: justify\">L\u00fcks oteller zinciri\u00a0<a href=\"http:\/\/www.fourseasons.com\/\">Four Seasons<\/a>\u00a0Ocak 2012\u2019de internet sitesini yeniledi. Sitenin yeni yap\u0131s\u0131nda TripAdvisor, Facebook ve Twitterda Four Seasons otelleri hakk\u0131nda yap\u0131lan yorumlara son derece g\u00f6r\u00fcn\u00fcr bir \u015fekilde yer verilirken, kullan\u0131c\u0131lar linklere t\u0131klayarak site d\u0131\u015f\u0131ndaki bu i\u00e7eriklere an\u0131nda ula\u015fabiliyor.\u00a0(L\u00fcks markalar\u0131n internet sitelerinde nadir g\u00f6r\u00fclen bir uygulama)<\/p>\n<p><em><strong>Kaynak:<\/strong> <a href=\"http:\/\/cilginpikseller.com\/V4\/flawsome-hatalarina-ragmen-harika-olmayi-basaran-markalar-7505.html\">TRANSPARENCY TRIUMPH |\u00a0\u201c\u015eEFFAFLI\u011eIN ZAFER\u0130\u201d<\/a><\/em><\/p>\n<p style=\"text-align: justify\">\u201cTatil\u201d demek, genel anlam\u0131 itibari ile yorgun ge\u00e7en bir d\u00f6nem sonras\u0131nda insanlar\u0131n dinlenme ihtiyac\u0131n\u0131n kar\u015f\u0131lanmas\u0131 olarak tan\u0131mlanabilir. Ancak; insanlar temelde dinlenmek istese de, bunun yan\u0131nda kaliteli yeme-i\u00e7me, e\u011flenme ve farkl\u0131 aktiviteleri de ayn\u0131 anda isteyebiliyor. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere farkl\u0131 \u00fclkelerden gelen insanlar\u0131n farkl\u0131 se\u00e7enekleri ile birle\u015fti\u011finde, ortaya ciddi anlamda kontrol edilmesi gereken bir veri b\u00fcy\u00fckl\u00fc\u011f\u00fc ortaya \u00e7\u0131k\u0131yor. <em>Nereden geldi, otele nas\u0131l ula\u015ft\u0131, nereden referans ald\u0131<\/em> gibi bilgilerin edinilmesi art\u0131k internet ortam\u0131ndaki Sosyal Medya mecralar\u0131 \u00fczerinden yap\u0131lmaya ba\u015fland\u0131. Bunlar\u0131 kaliteli takibi ve sonras\u0131nda fayda \u00e7evrilerek s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131n\u0131n sa\u011flanmas\u0131, yukar\u0131da da de\u011findi\u011fimiz \u00fczere iyi bir SM Stratejisi ve S-CRM takibi ile m\u00fcmk\u00fcn olabilir.<\/p>\n<p><span style=\"color: #ff0000\"><strong>Peki; bu durumda ne yap\u0131lmal\u0131 ve oteller nelere dikkate etmeli?<\/strong><\/span><\/p>\n<p>\u00d6ncelikle durum analizi yapal\u0131m ve aktif seyahat edenlerin davran\u0131\u015f \u015fekillerine y\u00f6nelik a\u015fa\u011f\u0131daki birka\u00e7 veriyi g\u00f6relim:<\/p>\n<p><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/hotel-industry-social-media.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-7743\" alt=\"Turizm Sekt\u00f6r\u00fc\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/hotel-industry-social-media.png\" width=\"321\" height=\"236\" \/><\/a><\/p>\n<ul type=\"disc\">\n<li style=\"text-align: justify\">Otel arayanlar\u0131n % 22\u2019si mobil cihazlar \u00fczerinden bu aramalar\u0131 (Yer, yorum, rezervasyon\u2026) yap\u0131yor.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\" type=\"disc\">\n<li>Seyahat edenlerin % 81\u2019i yorum b\u0131rak\u0131yor. (Bunun % 47\u2019si erkek ve % 53\u2019\u00fc ise kad\u0131n.)<\/li>\n<\/ul>\n<ul style=\"text-align: justify\" type=\"disc\">\n<li>% 45\u2019i 35 -49 ya\u015f aral\u0131\u011f\u0131nda \/ % 30\u2019u 25 -34 ya\u015f aral\u0131\u011f\u0131nda \/ % 22\u2019si 54 \u2013 64 ya\u015f aral\u0131\u011f\u0131nda.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\" type=\"disc\">\n<li>% 12\u2019si seyahat ile ilgili mobil uygulamay\u0131 internetten indiriyor.<\/li>\n<\/ul>\n<ul style=\"text-align: justify\" type=\"disc\">\n<li>Seyahat edenlerin % 47\u2019si mobil cihaza sahip.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"text-align: justify\">Ak\u0131ll\u0131 telefon sahibi olanlar\u0131n %75\u2019i, havaalanlar\u0131ndaki Wi-Fi ba\u011flant\u0131lar\u0131 kullan\u0131yor.<\/li>\n<\/ul>\n<p><span style=\"color: #0000ff\"><strong>Hedefler ve Sonu\u00e7lar<\/strong><\/span><\/p>\n<ul type=\"disc\">\n<li style=\"text-align: justify\">Sosyal Medya\u2019da olumlu ve olumsuz t\u00fcm yorumlar \u00e7ok dikkatli takip edilmeli.<\/li>\n<li style=\"text-align: justify\">Sadece izlemek yetmiyor, etkile\u015fime ge\u00e7meli ve kar\u015f\u0131la\u015f\u0131lan sorunlar s\u0131cak temas ile \u00e7\u00f6z\u00fclmeli.<\/li>\n<li style=\"text-align: justify\">Web sayfas\u0131 ve Sosyal Medya mecralar\u0131nda, ilgi g\u00f6ren ve payla\u015fma iste\u011fi uyand\u0131ran i\u00e7erikler \u00fcretilmeli.<\/li>\n<li style=\"text-align: justify\">Olumlu yorumlar kadar olumsuz yorumlarda mutlaka yay\u0131nlanmal\u0131.<\/li>\n<li style=\"text-align: justify\">Etkile\u015fimler \u00e7ok h\u0131zl\u0131 ve sonuca y\u00f6nelik olmal\u0131.<\/li>\n<li style=\"text-align: justify\">Proaktif olmal\u0131, daha sorunlar olu\u015fmadan tedbir al\u0131nmal\u0131.<\/li>\n<li style=\"text-align: justify\">T\u00fcm mecralarda ayn\u0131 de\u011fil, konsepte uygun farkl\u0131 i\u00e7erikler \u00fcretilmeli ve yay\u0131nlanmal\u0131.<\/li>\n<li style=\"text-align: justify\">Web sayfas\u0131 ve Sosyal Medya\u2019da yer al\u0131nan mecralardaki g\u00f6rsellik \u00f6nemli. \u0130lgici \u00e7ekici tasar\u0131mlar olu\u015fturulmal\u0131, geli\u015fen konulara g\u00f6re zaman zaman mutlaka de\u011fi\u015ftirilmelidir.<\/li>\n<li style=\"text-align: justify\">Dura\u011fan i\u00e7eriklerin yan\u0131nda, hareketli i\u00e7erikler tasarlanmal\u0131 ve kullan\u0131lmal\u0131.<\/li>\n<li style=\"text-align: justify\">G\u00f6rsellikler, mutlaka videolar ve benzeri materyaller ile desteklenmelidir.<\/li>\n<li style=\"text-align: justify\">Web sayfan\u0131z\u0131n d\u0131\u015f\u0131nda, mutlaka mobil sayfa uygulamalar\u0131n\u0131z olmal\u0131 ve i\u00e7erikleri buna g\u00f6re geli\u015ftirilmelidir.<\/li>\n<li style=\"text-align: justify\">\u0130lgin\u00e7 yar\u0131\u015fmalar d\u00fczenlenmeli, kat\u0131l\u0131mc\u0131lar\u0131n yorumlar\u0131 yan\u0131nda sonraki uygulamalar i\u00e7in g\u00f6r\u00fc\u015fleri al\u0131narak kat\u0131l\u0131mc\u0131 olmalar\u0131 sa\u011flanmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Evet; Sosyal Medya\u2019da yer alman\u0131n bir zorunluluk de\u011fil ihtiya\u00e7 oldu\u011funun bilincinde olmal\u0131y\u0131z. Bu ihtiya\u00e7lar\u0131n fayda d\u00f6n\u00fc\u015febilmesi i\u00e7inde, Sosyal Medya stratejilerinin k\u0131sa d\u00f6nemli de\u011fil uzun d\u00f6nemli olmas\u0131 gerekti\u011fini de asla unutmamal\u0131y\u0131z. S\u00fcrekli ilgiyi \u00fczerinizde tutabilmek i\u00e7in, geli\u015ftirilen strateji dahilinde ki etkinliklerin s\u00fcrekli olmas\u0131 ka\u00e7\u0131n\u0131lmaz bir ger\u00e7ektir.<\/p>\n<p style=\"text-align: justify\"><strong>Kaynak:<\/strong> <a href=\"http:\/\/www.onbile.com\/info\/social-media-strategies-for-hotels\/\">Onbile<\/a> | <a href=\"http:\/\/www.olery.com\/wp-content\/uploads\/2012\/07\/Olery-infographic-naked-truth-about-hotel-reviews-big_whblog.jpeg\">Olery<\/a> | <a href=\"http:\/\/www.mydestination.com\/blog\/infographic-how-mobile-technology-is-changing-world-travel\">Mydestination<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dclkemizde Turizm sekt\u00f6r\u00fc bir zamanlar bacas\u0131z sanayi olarak tan\u0131mlan\u0131r ve \u00fclkenin en \u00f6nemli tan\u0131t\u0131m ve gelir kaynaklar\u0131ndan g\u00f6sterilirdi ki bu do\u011fruydu. \u00c7\u00fcnk\u00fc, bir \u00fclkenin global d\u00fcnyada tan\u0131nmas\u0131nda Turizm ger\u00e7ekten b\u00fcy\u00fck&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,327],"tags":[333,347,362,348,338,339,361],"class_list":["post-7735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-genel","category-sosyal-medya","tag-dijital-pr","tag-kurumsal-blog","tag-oteller","tag-reklam","tag-seo-2","tag-sosyal-medya","tag-turizm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TUR\u0130ZM SEKT\u00d6R\u00dc VE SOSYAL MEDYA | NEREDES\u0130N\u0130Z? 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