{"id":7793,"date":"2013-03-26T21:28:49","date_gmt":"2013-03-26T19:28:49","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7793"},"modified":"2025-10-17T20:45:17","modified_gmt":"2025-10-17T17:45:17","slug":"hangi-icerik-modelleri-isinizde-en-iyi-geri-donusu-saglar","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/hangi-icerik-modelleri-isinizde-en-iyi-geri-donusu-saglar\/","title":{"rendered":"HANG\u0130 \u0130\u00c7ER\u0130K MODELLER\u0130, \u0130\u015e\u0130N\u0130ZDE EN \u0130Y\u0130 GER\u0130 D\u00d6N\u00dc\u015e\u00dc SA\u011eLAR?"},"content":{"rendered":"<p style=\"text-align: justify\">Daha \u00f6nce 5 Ocak 2012 tarihinde yay\u0131nlam\u0131\u015f oldu\u011fumuz \u201c<strong><a href=\"http:\/\/cilginpikseller.com\/V4\/seo-2013-yilinda-one-cikacak-kriterler-7536.html\">SEO | 2013 YILINDA \u00d6NE \u00c7IKACAK KR\u0130TERLER<\/a><\/strong>\u201d isimli blog yaz\u0131m\u0131zda i\u00e7eri\u011fin \u00f6neminden ve kurgulanma modellerinden detayl\u0131 olarak bahsetmi\u015ftik. Ancak, konu o kadar \u00f6nemli ki burada bir kere daha konuya de\u011finmeyi uygun g\u00f6rd\u00fck. Bu yaz\u0131m\u0131zda, ayn\u0131 zamanda eMarketer&#8217;\u0131n da haz\u0131rlam\u0131\u015f oldu\u011fu baz\u0131 son ara\u015ft\u0131rma bilgileri yer almaktad\u0131r.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/1-Mecralar.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-7795\" alt=\"1-Mecralar\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/1-Mecralar.jpg\" width=\"339\" height=\"302\" \/><\/a>Yandaki tabloya bak\u0131ld\u0131\u011f\u0131nda; hedef kitlenin ihtiyac\u0131na y\u00f6nelik olarak haz\u0131rlanm\u0131\u015f i\u00e7erikler % 62.2 gibi ciddi \u00f6nemli bir yer tutuyor. Hemen arkas\u0131ndan do\u011fal olarak video se\u00e7ene\u011fi % 51,9 olarak yerini hakl\u0131 olarak al\u0131yor. Aradaki ad\u0131mlar olmazsa olmazlar ama son zamanlarda y\u00fckselen trend olarak g\u00f6r\u00fclen infografikler ise % 27.9 ile y\u00fckseli\u015fte oldu\u011fu g\u00f6r\u00fcl\u00fcyor. \u0130nfografik nedir diye k\u0131saca hat\u0131rlamak gerekirse: Fazla say\u0131sal de\u011fer i\u00e7eren bilgilerin, belli bir mant\u0131k ak\u0131\u015f\u0131 i\u00e7erisinde g\u00f6rsel olarak hedef kitleye sunulmas\u0131d\u0131r diyebiliriz k\u0131saca. Her zaman i\u00e7in, g\u00f6rsel \u00e7al\u0131\u015fmalar\u0131n ki\u015filer \u00fczerinde daha kal\u0131c\u0131 etkiler b\u0131rakt\u0131\u011f\u0131n\u0131 unutmamak gerekiyor.<\/p>\n<p style=\"text-align: justify\">Bu tabloya bakarak \u00e7\u0131kmas\u0131 gereken sonu\u00e7 kesinlikle t\u00fcm \u00e7al\u0131\u015fmalar\u0131n belli bir entegrasyon dahilinde birlikte (Etki a\u011f\u0131rl\u0131klar\u0131na ve sizin hedef kitlenize uyumlu olarak) yap\u0131lmas\u0131 gerekti\u011fidir.<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/2-\u0130\u00e7erik-\u00d6nemli-mi.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7797\" alt=\"\u0130\u00e7erik \u00d6nemli Da\u011f\u0131l\u0131m\u0131\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/2-\u0130\u00e7erik-\u00d6nemli-mi-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a>Yandaki bir di\u011fer tabloda ise % 34.4&#8217;l\u00fck bir kesimin (1\/3&#8217;\u00fc) pazarlama stratejisinde i\u00e7eri\u011fin \u00f6nemli olmad\u0131\u011f\u0131n\u0131, ancak geri kalan 2\/3&#8217;\u00fcn\u00fc temsil eden % 65.6&#8217;lik kesimin ise tam tersi \u00e7ok \u00f6nemli oldu\u011funu ifade etmektedir.<\/p>\n<p style=\"text-align: justify\">\u00d6zet olarak bakt\u0131\u011f\u0131m\u0131zda; yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f s\u00fcresi ve maliyetleri kar\u015f\u0131lama oran\u0131 konu olunca, de\u011ferli i\u00e7eriklerin \u00f6nemli derecede \u00f6nde oldu\u011fu rahatl\u0131kla g\u00f6r\u00fclebiliyor.<\/p>\n<p style=\"text-align: justify\">Halen pek \u00e7ok i\u015fletme i\u00e7erik konusunun ne \u00f6nemini kavrayabilmi\u015f durumda ne de tam olarak yeterli ad\u0131m atm\u0131\u015f durumda de\u011fil. Sadece olay\u0131n g\u00f6rsellik olmad\u0131\u011f\u0131n\u0131n fark\u0131na vararak, hedef kitlerine ve vizyonlar\u0131na uygun i\u00e7erikleri \u00fcretmeleri ve payla\u015fmalar\u0131 ka\u00e7\u0131n\u0131lmaz bir sonu\u00e7tur. Bu alana yap\u0131lacak yat\u0131r\u0131mlar mutlak surette pozitif ve k\u0131sa s\u00fcre\u00e7te kendilerine fayda olarak geri d\u00f6necektir.<\/p>\n<p><strong>\u00a0Kaynak:<\/strong> <a href=\"http:\/\/www.emarketer.com\/Article\/Which-Content-Marketing-Tactics-Best-ROI\/1009706\">eMarketer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha \u00f6nce 5 Ocak 2012 tarihinde yay\u0131nlam\u0131\u015f oldu\u011fumuz \u201cSEO | 2013 YILINDA \u00d6NE \u00c7IKACAK KR\u0130TERLER\u201d isimli blog yaz\u0131m\u0131zda i\u00e7eri\u011fin \u00f6neminden ve kurgulanma modellerinden detayl\u0131 olarak bahsetmi\u015ftik. Ancak, konu o kadar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328],"tags":[344,364,365,347,338],"class_list":["post-7793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-dijital-tasarim","tag-icerik","tag-infografik","tag-kurumsal-blog","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HANG\u0130 \u0130\u00c7ER\u0130K MODELLER\u0130, \u0130\u015e\u0130N\u0130ZDE EN \u0130Y\u0130 GER\u0130 D\u00d6N\u00dc\u015e\u00dc SA\u011eLAR? - \u00c7\u0131lg\u0131n Pikseller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cilginpikseller.com\/V4\/hangi-icerik-modelleri-isinizde-en-iyi-geri-donusu-saglar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HANG\u0130 \u0130\u00c7ER\u0130K MODELLER\u0130, \u0130\u015e\u0130N\u0130ZDE EN \u0130Y\u0130 GER\u0130 D\u00d6N\u00dc\u015e\u00dc SA\u011eLAR? - \u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta property=\"og:description\" content=\"Daha \u00f6nce 5 Ocak 2012 tarihinde yay\u0131nlam\u0131\u015f oldu\u011fumuz \u201cSEO | 2013 YILINDA \u00d6NE \u00c7IKACAK KR\u0130TERLER\u201d isimli blog yaz\u0131m\u0131zda i\u00e7eri\u011fin \u00f6neminden ve kurgulanma modellerinden detayl\u0131 olarak bahsetmi\u015ftik. 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