{"id":7851,"date":"2013-04-23T13:43:26","date_gmt":"2013-04-23T10:43:26","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7851"},"modified":"2025-10-17T20:45:00","modified_gmt":"2025-10-17T17:45:00","slug":"siyaset-ve-sosyal-medya-gizli-guc","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/siyaset-ve-sosyal-medya-gizli-guc\/","title":{"rendered":"S\u0130YASET VE SOSYAL MEDYA | G\u0130ZL\u0130 G\u00dc\u00c7"},"content":{"rendered":"<p style=\"text-align: justify\">\u00d6zellikle internetin geli\u015fimi ile birlikte ortaya \u00e7\u0131kan Sosyal Medya kavram\u0131, art\u0131k siyasi hayata da y\u00f6n vermeye ba\u015flad\u0131. Kald\u0131 ki son ABD se\u00e7imlerinde de ya\u015fananlar bunun en a\u00e7\u0131k kan\u0131t\u0131 say\u0131l\u0131r. Ancak, her iki taraf\u0131 son derece hassas ve keskin bir b\u0131\u00e7ak gibi olan bu ileti\u015fim modeli nas\u0131l do\u011fru bir \u015fekilde kullan\u0131labilir siyasiler taraf\u0131ndan? \u00d6zel sekt\u00f6r kullan\u0131m\u0131nda oldu\u011fu gibi, kesinlikle son derece dikkatli planlanm\u0131\u015f bir Sosyal Medya stratejisine ihtiya\u00e7 vard\u0131r. Ancak, \u00f6ncelikli olarak a\u015fa\u011f\u0131daki konularda hemfikir olunmas\u0131 gerekiyor:<\/p>\n<p><span style=\"color: #0000ff\"><b><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/We-Speak-Social-Media1.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-7858\" alt=\"\u015eeffafl\u0131k\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/We-Speak-Social-Media1-262x300.png\" width=\"262\" height=\"300\" \/><\/a>\u015eeffafl\u0131k<\/b><\/span><\/p>\n<p><i>Sosyal Medya unutmaz\u2026 Dolay\u0131s\u0131 ile payla\u015ft\u0131\u011f\u0131n\u0131z bilgilerin do\u011fru olmas\u0131 gerekiyor. Hatal\u0131 bir payla\u015f\u0131ma tepki daha siz aya\u011fa kalkamadan milyonlara ula\u015fabilir. Sonu\u00e7lar\u0131 ise onar\u0131lamaz bir hal alabilir.<\/i><\/p>\n<p><span style=\"color: #0000ff\"><b>Samimiyet<\/b><\/span><\/p>\n<p style=\"text-align: justify\"><em id=\"__mceDel\"><i>Samimi ve i\u00e7ten bir yakla\u015f\u0131m, kalplere do\u011fru \u015fekilde dokunan payla\u015f\u0131m stratejisi her zaman g\u00f6n\u00fclleri fetheder.<\/i><\/em><\/p>\n<p><span style=\"color: #0000ff\"><em id=\"__mceDel\"><b>\u00d6zg\u00fcnl\u00fck<\/b><\/em><\/span><\/p>\n<p style=\"text-align: justify\"><em id=\"__mceDel\"><i>Her zaman her yerde israrla anlat\u0131yoruz: \u0130\u00e7erikler \u00f6zg\u00fcn olmak zorunda. Siyasi arenada da olsa vermek istedi\u011finiz mesajlara ait olu\u015fturulmu\u015f \u00f6zg\u00fcn i\u00e7erikler her zaman se\u00e7meni daha do\u011fru \u015fekilde kucaklar. Kimseyi kesinlikle taklit etmeyiniz.<\/i><\/em><\/p>\n<p style=\"text-align: justify\"><em id=\"__mceDel\"><span style=\"color: #0000ff\"><em id=\"__mceDel\"><b>\u00c7ift tarafl\u0131 ileti\u015fim<\/b><\/em><\/span><\/em><\/p>\n<p style=\"text-align: justify\"><em id=\"__mceDel\"><i>\u0130leti\u015fim, \u00e7ift tarafl\u0131d\u0131r. Payla\u015f\u0131mlarda bulunurken se\u00e7menlerden gelen bilgileri mutlaka okuyun\/dinleyin ve olabildi\u011fince cevap vermeye \u00e7al\u0131\u015f\u0131n. Bu, se\u00e7mene de\u011fer verdi\u011finizin bir kan\u0131t\u0131d\u0131r.<\/i><br \/>\n<\/em><\/p>\n<p style=\"text-align: justify\">Bir sonraki ad\u0131m, merkezi bir se\u00e7im y\u00f6netim merkezi ve kampanyas\u0131 olu\u015fturmak olmal\u0131d\u0131r. Bu \u00f6nemli; e\u011fer herkes kafas\u0131na g\u00f6re payla\u015f\u0131m ve y\u00f6netim yapmaya kalkarsa, \u00e7atlak sesler ortaya \u00e7\u0131kar ve ba\u015far\u0131 gelmeyece\u011fi gibi olas\u0131 ba\u015far\u0131ya engel olabilir. <em>&#8220;Burada, Sosyal Medyan\u0131n \u0131\u015f\u0131k h\u0131z\u0131nda oldu\u011funu tekrar hat\u0131rlatmakta fayda var.&#8221;<\/em><\/p>\n<p><span style=\"color: #ff0000\"><b><i>Peki, ya sonra?<\/i><\/b><\/span><\/p>\n<p><b>Siyasi Marka<\/b><\/p>\n<p style=\"text-align: justify\">E\u011fer ad\u0131n\u0131z yeterince bilinmiyorsa, Sosyal Medya\u2019n\u0131n nimetlerinden faydalanarak daha d\u00fc\u015f\u00fck b\u00fct\u00e7eler ile kendinizi \u00e7ok daha geni\u015f kitlelere duyurabilir ve marka bilinirli\u011finizi artt\u0131rabilirsiniz. K\u0131sacas\u0131 buras\u0131 tam size g\u00f6re&#8230;<\/p>\n<p><b><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/5-tips-talking-politics-social-media.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7863\" alt=\"Se\u00e7men\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/5-tips-talking-politics-social-media-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a>Siyasilider.com \/ Blog<\/b><\/p>\n<p style=\"text-align: justify\">Kendi ad ve soyad\u0131n\u0131z\u0131 ta\u015f\u0131yan ve tamam\u0131 ile sosyal Medya mecralar\u0131 ile entegre edilmi\u015f g\u00fc\u00e7l\u00fc bir web sitesi olmak zorunda. Burada hem sizin detayl\u0131 bilgileriniz olacak hem de di\u011fer t\u00fcm etkinlik (MeetUP ve benzeri uygulamalar entegre edilmeli) \u00a0bilgilerini i\u00e7erecek. Se\u00e7menler \u00fcye olabilecek, takip edecek ve yorumlar\u0131n\u0131 b\u0131rakabilecekler. Elbette, yorumlara ve fikirlere zaman zaman geri d\u00f6n\u00fc\u015fler yapmak son derece \u00f6nemli. T\u00fcm bunlar temsil etti\u011finiz partinizin web sitesi ve kurallar\u0131 ile birlikte belli bir ahenk i\u00e7erisinde i\u015flemeli.<\/p>\n<p><b>Entegre Sosyal Medya<\/b><\/p>\n<p style=\"text-align: justify\">Kampanyan\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in birden fazla sosyal Medya mecras\u0131nda yer almak daha do\u011fru olur. \u00c7\u00fcnk\u00fc se\u00e7menler farkl\u0131 \u00f6zellikleri nedeni ile farkl\u0131 mecralarda bulunuyor olacaklard\u0131r. Dolay\u0131s\u0131 ile Twitter\u2019da olup ta di\u011fer mecralarda olmamak son derece hatal\u0131 olur. Yer alman\u0131n yan\u0131nda bu kanallar dikkatli ve \u00f6zenli bir \u015fekilde dinlenmeli ve se\u00e7menlerin neler konu\u015ftu\u011fu ve beklentilerinin neler oldu\u011fu s\u00fcrekli analiz edilmelidir.<\/p>\n<p><b>Ba\u011f\u0131\u015flar<\/b><\/p>\n<p style=\"text-align: justify\">E\u011fer mevcut yasalar izin veriyorsa siyasi kampanyaya ba\u011f\u0131\u015f alabiliyor olmak \u00f6nemli. \u00c7\u00fcnk\u00fc, siyasi arenada bu t\u00fcr tan\u0131t\u0131mlar\u0131n ne kadar maliyetli oldu\u011fu a\u00e7\u0131k bir \u015fekilde ortada. Dolay\u0131s\u0131 ile web sayfas\u0131, blog ve benzeri mecralar i\u00e7in bu konuda uygulama geli\u015ftirilmeli ve yer almal\u0131.<\/p>\n<p><b>Kampanya Teknikleri<\/b><\/p>\n<p style=\"text-align: justify\">Sosyal Medya\u2019n\u0131n g\u00fcc\u00fc hen\u00fcz tam olarak anla\u015f\u0131lamad\u0131 ancak ilerleyen s\u00fcre\u00e7te siyasi hayat\u0131 daha fazla etkilemesi ise ka\u00e7\u0131n\u0131lmaz bir durum. Dolay\u0131s\u0131 ile bizlerin normalde ticari hayatta kulland\u0131\u011f\u0131m\u0131z gerilla ve viral tekniklerin, bu alanda da kullan\u0131lmas\u0131 konusunda hi\u00e7bir engel yok. Kald\u0131 ki k\u0131sa zamanda hem \u00e7ok daha b\u00fcy\u00fck hem de daha kal\u0131c\u0131 etki yaratabilir rahatl\u0131kla.<\/p>\n<p><b>S\u00fcreklilik<\/b><\/p>\n<p style=\"text-align: justify\">E\u011fer bu \u00e7al\u0131\u015fmalar\u0131 hemen se\u00e7im \u00f6ncesindeki d\u00f6nemde ba\u015flay\u0131p sonras\u0131nda kapat\u0131rsan\u0131z bir faydas\u0131 olmaz. Daha farkl\u0131 bir ifade ile sadece se\u00e7im d\u00f6nemlerinde de\u011fil, hayat\u0131n t\u00fcm d\u00f6nemlerinde bu stratejilerin her daim uygulan\u0131yor olmas\u0131 gerekmektedir. Bu, s\u00fcreklilik ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131y\u0131 getirir.<\/p>\n<p><b>Geleneksel Medya<\/b><\/p>\n<p style=\"text-align: justify\">Geleneksel Medya ile Sosyal Medya konseptleri aras\u0131nda mutlak bir ba\u011flant\u0131 olmal\u0131d\u0131r. Geleneksel Medya ara\u00e7lar\u0131nda yer al\u0131nd\u0131\u011f\u0131 d\u00f6nemlerde mutlaka Sosyal Medya \u00e7al\u0131\u015fmalar\u0131n\u0131zdan bahsederek geni\u015f bir network ve etki alan\u0131 olu\u015fturmal\u0131s\u0131n\u0131z.<\/p>\n<p><b>Sosyal Medya ve B\u00fcrokrasi <\/b><\/p>\n<p style=\"text-align: justify\">B\u00fcrokrasinin kendine has \u00f6zellikleri var, dolay\u0131s\u0131 ile son derece kuralc\u0131 ve yava\u015ft\u0131r. Sosyal Medya\u2019n\u0131n h\u0131z\u0131na yeti\u015femeyece\u011fi i\u00e7in iki kavram\u0131 birbirine kar\u0131\u015ft\u0131rmadan \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n<p><b>Anlamak<\/b><\/p>\n<p style=\"text-align: justify\">Sosyal Medya\u2019y\u0131 do\u011fru kullanabilmek \u00e7ok iyi anlaman\u0131z gerekiyor. Kulland\u0131\u011f\u0131n\u0131z hesaplar\u0131n ge\u00e7erli ve do\u011frulanm\u0131\u015f olmas\u0131 \u00f6nemli. Sahte hesaplara kar\u015f\u0131 ekibinizin s\u00fcrekli tetikte olmas\u0131 gerekir.<\/p>\n<p><b><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/Social-Media-Crisis.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-7865\" alt=\"Kriz\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/Social-Media-Crisis-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a>Kriz<\/b><\/p>\n<p style=\"text-align: justify\">Sosyal Medya\u2019n\u0131n \u0131\u015f\u0131k h\u0131z\u0131nda oldu\u011funu tekrar hat\u0131rlatarak, olas\u0131 ya\u015fanacak krizlerde nas\u0131l tepki verilebilece\u011fine y\u00f6nelik protokollerinin olu\u015fturulmas\u0131 gerekmektedir. S\u00fcrekli raporlar\u0131 isteyerek de\u011ferlendirme yap\u0131n gidi\u015fat hakk\u0131nda.<\/p>\n<p style=\"text-align: justify\">\u00a0<i>\u201c<\/i><i>Sosyal Medya&#8217;n\u0131n g\u00fcn\u00fcm\u00fczde siyasi liderler ve h\u00fck\u00fcmetler \u00fczerinde de ciddi bir bask\u0131 unsuru olmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6rmezden gelmek son derece hatal\u0131 bir yakla\u015f\u0131m olur.\u201d<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle internetin geli\u015fimi ile birlikte ortaya \u00e7\u0131kan Sosyal Medya kavram\u0131, art\u0131k siyasi hayata da y\u00f6n vermeye ba\u015flad\u0131. Kald\u0131 ki son ABD se\u00e7imlerinde de ya\u015fananlar bunun en a\u00e7\u0131k kan\u0131t\u0131 say\u0131l\u0131r. Ancak,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,327],"tags":[333,344,335,356,364,347,366,348,368,338,367,339,350],"class_list":["post-7851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-genel","category-sosyal-medya","tag-dijital-pr","tag-dijital-tasarim","tag-facebook","tag-hikaye","tag-icerik","tag-kurumsal-blog","tag-politika","tag-reklam","tag-secim","tag-seo-2","tag-siyaset","tag-sosyal-medya","tag-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u0130YASET VE SOSYAL MEDYA | G\u0130ZL\u0130 G\u00dc\u00c7 - \u00c7\u0131lg\u0131n Pikseller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cilginpikseller.com\/V4\/siyaset-ve-sosyal-medya-gizli-guc\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u0130YASET VE SOSYAL MEDYA | G\u0130ZL\u0130 G\u00dc\u00c7 - \u00c7\u0131lg\u0131n Pikseller\" \/>\n<meta property=\"og:description\" content=\"\u00d6zellikle internetin geli\u015fimi ile birlikte ortaya \u00e7\u0131kan Sosyal Medya kavram\u0131, art\u0131k siyasi hayata da y\u00f6n vermeye ba\u015flad\u0131. 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