{"id":7875,"date":"2013-05-08T21:23:51","date_gmt":"2013-05-08T18:23:51","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7875"},"modified":"2025-10-17T21:02:10","modified_gmt":"2025-10-17T18:02:10","slug":"mobil-ticaret-nereye-kosuyor","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/mobil-ticaret-nereye-kosuyor\/","title":{"rendered":"MOB\u0130L T\u0130CARET NEREYE KO\u015eUYOR?"},"content":{"rendered":"<p style=\"text-align: justify;\">Genel kaynaklara bak\u0131ld\u0131\u011f\u0131nda, Telefonlar\u0131n mevcut bilgisayarlara ba\u011flama fikrinin ilk olarak 1971 y\u0131llar\u0131nda ortaya at\u0131ld\u0131\u011f\u0131 s\u00f6yleniyor. \u0130lk ak\u0131ll\u0131 telefon konsepti ve ifadesinin ise 1997 y\u0131l\u0131nda\u00a0<b><span style=\"text-decoration: underline;\"><a href=\"http:\/\/sosyalmedya.co\/goto\/http:\/en.wikipedia.org\/wiki\/Ericsson\">Ericsson<\/a><\/span><\/b>\u2019un GS 88 modelinin piyasa tan\u0131t\u0131m\u0131nda kullan\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Steve Jobs\u2019un ise \u201c<b>Bir iPod, bir telefon ve internet kullanan ileti\u015fim cihaz\u0131 olarak tan\u0131mlad\u0131\u011f\u0131 bu konsept i\u00e7in \u201cBunlar art\u0131k 3 ayr\u0131 cihaz de\u011fil. Biz buna iPhone (Tek bir cihaz \/ Ak\u0131ll\u0131 Telefon) diyoruz!\u201d <\/b>a\u00e7\u0131klamas\u0131 ile piyasaya sundu\u011funda, \u00e7o\u011fu ki\u015fi belki tam olarak inanmam\u0131\u015ft\u0131 ama ge\u00e7en s\u00fcrede ne kadar hakl\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131. Bug\u00fcn gelinen nokta ve son yap\u0131lan istatistiki ara\u015ft\u0131rmalarda ak\u0131ll\u0131 telefon \u00fcreticilerinin \u00e7o\u011falmas\u0131, model zenginli\u011fi ve Sosyal Medyan\u0131n \u00f6nlenemez y\u00fckseli\u015fi sayesinde, ticaret ciddi oranda mobil cihazlara kaym\u0131\u015f durumda. Hatta yak\u0131n zamanda 3 boyutlu telefonlardan bahsediliyor. Ve g\u00f6r\u00fcnen \u015fu ki bu daha da h\u0131zlanarak devam edecek.<\/p>\n<p style=\"text-align: justify;\"><i>\u201c<b>GARTNER Research<\/b>\u2019e g\u00f6re, 2015 y\u0131l\u0131nda online sat\u0131\u015f \u015firketleri sat\u0131\u015flar\u0131n\u0131n <b>% 50\u2019sini sosyal a\u011f profillerinden ve mobil uygulamalardan <\/b>yapacak.\u201d<\/i><\/p>\n<p style=\"text-align: justify;\">A\u015fa\u011f\u0131da, yeni yap\u0131lan bir \u00e7al\u0131\u015fmaya g\u00f6re ise, ABD\u2019de mobil ticaretin 2013 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde (Q1)\u00a0\u00a0\u00a0\u00a0 % 31 gibi kayda de\u011fer bir oranda b\u00fcy\u00fcme ya\u015fad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. E-Ticaretin b\u00fcy\u00fcme oran\u0131 ise % 20 olarak belirlenmi\u015f durumda ki bu da son derece pozitif bir de\u011fer say\u0131l\u0131r. Ayn\u0131 ara\u015ft\u0131rmada ma\u011faza i\u00e7i sat\u0131\u015flarda ise % 3,7 gibi bir b\u00fcy\u00fcme s\u00f6z konusu. Bu de\u011ferleri birbirleri ile kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131zda; mobil ticaretin geli\u015fimi ma\u011faza i\u00e7i sat\u0131\u015f oranlar\u0131n\u0131n geli\u015fimine g\u00f6re yakla\u015f\u0131k 10 kat\u0131 kadar bir fark s\u00f6z konusu. Son derece \u00e7arp\u0131c\u0131 bir sonu\u00e7 asl\u0131nda..!<\/p>\n<p style=\"text-align: justify;\">Mobil ticaretin beklenenden daha h\u0131zl\u0131 bir geli\u015fim g\u00f6stermesinin alt\u0131nda, markalar\u0131n art\u0131k bu konuya daha fazla ilgi duyarak yat\u0131r\u0131m yapmalar\u0131ndan kaynaklan\u0131yor. Klasik web sitelerinin her t\u00fcrl\u00fc mobil ortamda kullan\u0131labilir duruma gelmesi, g\u00f6rsel a\u00e7\u0131dan zenginle\u015fmesi ile birlikte kullan\u0131c\u0131lar \u00e7ok daha zengin deneyim ya\u015famaya ba\u015flam\u0131\u015f durumda. Elbette, tablet pazar\u0131n\u0131n geli\u015fmesi ve oyun sekt\u00f6r\u00fcn\u00fcn de bu alanda daha fazla yer almaya ba\u015flamas\u0131, mobil ticareti tetikleyen unsurlar\u0131n ba\u015f\u0131nda geliyor.<\/p>\n<p style=\"text-align: justify;\">Google\u2019un 2012 y\u0131l\u0131nda yapm\u0131\u015f oldu\u011fu bir \u00e7al\u0131\u015fmada tabletlerin mobil ticarette daha fazla ra\u011fbet g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Tablet sahiplerinin yakla\u015f\u0131k % 72\u2019si al\u0131\u015fveri\u015fte tabletlerini mutlaka kullan\u0131yorlar ve ilgin\u00e7tir bu haftal\u0131k bir oran.<\/p>\n<p style=\"text-align: justify;\">Bu ara\u015ft\u0131rma sonu\u00e7lar\u0131 her ne kadar ABD\u2019de yap\u0131lm\u0131\u015f olsa da, teknolojinin \u00fcss\u00fc olan bu \u00fclkenin di\u011fer d\u00fcnya \u00fclkelerini ciddi derecede etkiledi\u011fi ve domine etti\u011fi ka\u00e7\u0131n\u0131lmaz bir ger\u00e7ek. Dolay\u0131s\u0131 ile bizlerinde bu geli\u015fimleri \u00e7ok yak\u0131ndan takip ederek h\u0131zl\u0131 davranmal\u0131 ve gerekli yat\u0131r\u0131mlar\u0131 vakit kaybetmeden yapmal\u0131y\u0131z.<\/p>\n<p style=\"text-align: justify;\"><i>\u201c<b>CISCO<\/b>\u2019nun yapt\u0131\u011f\u0131 di\u011fer bir ara\u015ft\u0131rmaya g\u00f6re ise halen fiziksel d\u00fcnyada <b>% 99 \u015fey (cihaz)<\/b> birbirine ba\u011fl\u0131 de\u011fil. Daha \u00e7arp\u0131c\u0131 bir \u00e7al\u0131\u015fma ise <b>2020 y\u0131l\u0131nda 37 milyar \u015feyin (cihaz)<\/b> birbiri ile ileti\u015fim halinde olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.\u201d<\/i><\/p>\n<p>Neden Mobil Pazarlama i\u00e7inde yer almal\u0131s\u0131n\u0131z?<\/p>\n<p>\u00c7\u00fcnk\u00fc; Rakipleriniz orada..!<\/p>\n<p><em>** Bir sonraki yaz\u0131m\u0131zda &#8220;Neden Mobil Pazarlama i\u00e7inde yer almal\u0131s\u0131n\u0131z?&#8221; sorusuna biraz daha detayl\u0131 bakaca\u011f\u0131z.<\/em><\/p>\n<p><strong>Kaynak:<\/strong> <a href=\"http:\/\/www.practicalecommerce.com\/articles\/4010-Mobile-Commerce-Grows-31-Percent-in-Q1\">Practicalecommerc<\/a>e<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genel kaynaklara bak\u0131ld\u0131\u011f\u0131nda, Telefonlar\u0131n mevcut bilgisayarlara ba\u011flama fikrinin ilk olarak 1971 y\u0131llar\u0131nda ortaya at\u0131ld\u0131\u011f\u0131 s\u00f6yleniyor. \u0130lk ak\u0131ll\u0131 telefon konsepti ve ifadesinin ise 1997 y\u0131l\u0131nda\u00a0Ericsson\u2019un GS 88 modelinin piyasa tan\u0131t\u0131m\u0131nda kullan\u0131ld\u0131\u011f\u0131&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[328,329,327],"tags":[357,369,370,338,339,350],"class_list":["post-7875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-genel","category-sosyal-medya","tag-e-ticaret-2","tag-mobil-ticaret","tag-online-retail","tag-seo-2","tag-sosyal-medya","tag-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOB\u0130L T\u0130CARET NEREYE KO\u015eUYOR? 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