{"id":7920,"date":"2013-06-15T13:51:12","date_gmt":"2013-06-15T10:51:12","guid":{"rendered":"http:\/\/cilginpikseller.com\/V4\/?p=7920"},"modified":"2025-10-17T20:44:30","modified_gmt":"2025-10-17T17:44:30","slug":"sosyal-medyada-yokum-kim-bana-zarar-verebilir","status":"publish","type":"post","link":"https:\/\/www.cilginpikseller.com\/V4\/sosyal-medyada-yokum-kim-bana-zarar-verebilir\/","title":{"rendered":"SOSYAL MEDYADA YOKUM, K\u0130M BANA ZARAR VEREB\u0130L\u0130R?"},"content":{"rendered":"<p style=\"text-align: justify\"><em><\/em>Daha \u00f6nceki blog yaz\u0131lar\u0131m\u0131zda internetin nereden gelip nereye gitti\u011fini farkl\u0131 konular\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131 ile sizlere aktarmaya \u00e7al\u0131\u015fm\u0131\u015ft\u0131k. \u00c7ok net g\u00f6r\u00fcl\u00fcyor ki internet s\u0131n\u0131rs\u0131z bir b\u00fcy\u00fcme e\u011filiminde. Ayn\u0131 zamanda, s\u0131n\u0131rs\u0131z olarak tan\u0131mlad\u0131\u011f\u0131m\u0131z bu b\u00fcy\u00fcme kar\u015f\u0131l\u0131\u011f\u0131nda ise kontrol\u00fc son derece zor bilgi y\u0131\u011f\u0131n\u0131 mevcut. Daha da \u00f6nemlisi, bu bilgi y\u0131\u011f\u0131n\u0131 her hali ile do\u011fruyu i\u015faret etmiyor maalesef. Do\u011fru noktalar oldu\u011fu kadar ciddi derecede hatal\u0131 bilgilerin varl\u0131\u011f\u0131n\u0131 bar\u0131nd\u0131r\u0131yor ve hem kurumlara hem de ki\u015filere tehdit olu\u015fturabiliyor. Ne yaz\u0131k ki bu tehdite maruz kalacak olan kurum ve bireylerinin \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 ise bundan habersiz.<\/p>\n<p><b><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/33623-full1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7927\" alt=\"Sorular\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/33623-full1.jpg\" width=\"630\" height=\"353\" \/><\/a>Ortaya \u00e7\u0131kan pek \u00e7ok yakla\u015f\u0131m analiz edildi\u011finde, a\u015fa\u011f\u0131daki s\u00f6ylemler belirginle\u015fiyor:<\/b><\/p>\n<ul>\n<li><i>Sadece web sayfam var, bana ne olabilir ki?<\/i><\/li>\n<li><i>Sosyal Medya mecralar\u0131nda yokum, kim bana zarar verebilir ki?<\/i><\/li>\n<li><i>\u0130steyen ne yazarsa yazs\u0131n, g\u00fcn gelir unutulur!<\/i><\/li>\n<li><i>Zaman\u0131 geldi\u011finde bakar\u0131z!<\/i><\/li>\n<li><i>Blog mu? Ne gerek var?<\/i><\/li>\n<li><i>Kriz plan\u0131 m\u0131?<\/i><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000\"><b>Gelin, a\u015fa\u011f\u0131da ya\u015fanm\u0131\u015f ve k\u0131saca \u00f6zetlenmi\u015f baz\u0131 krizlere bakal\u0131m:<\/b><\/span><\/p>\n<p><b>BP Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201c20 Nisan 2010\u201fda Meksika K\u00f6rfezin\u2019de BP taraf\u0131ndan i\u015fletilen bir petrol kuyusunda bir patlama oldu. Sonras\u0131 malum, \u00e7evre kirlili\u011fi ve bunun kamuoyuna anlat\u0131lmas\u0131 s\u00fcreci. Bu olay olur olmaz hemen Sosyal Medya mecralar\u0131nda pek kurum ve ki\u015fi taraf\u0131ndan tepki olu\u015ftu. Do\u011fal olarak marka imaj\u0131nda zedelenme oldu. Bu do\u011frultuda BP, Nisan ve Temmuz aylar\u0131 aras\u0131nda <b><span style=\"text-decoration: underline\">kurumsal reklama 93 milyon $ yat\u0131r\u0131m<\/span><\/b> yap\u0131ld\u0131. <\/i><i>Haziran\u2019da Sadece <b><span style=\"text-decoration: underline\">Google Ads\u2019e 3,59<\/span><\/b> milyon $ yat\u0131r\u0131m yaparak o ay i\u00e7inde en \u00e7ok yat\u0131r\u0131m yapan markalardan biri oldu. G\u00f6r\u00fcl\u00fcyor ki BP bu konuda ciddi yat\u0131r\u0131mlar yapmak zorunda kald\u0131.\u201d<\/i><\/p>\n<p><b>CNN Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201cCNN\u2019in tecrubeli ortado\u011fu edit\u00f6r\u00fc Octavia Nasr, Hizbullah\u2019\u0131n \u015eii lideri Ayatullah Muhammed H\u00fcseyin Fad\u0131llah\u2019a kar\u015f\u0131 duydu\u011fu sayg\u0131s\u0131n\u0131 ifade etti\u011fi tweeti atmas\u0131ndan sonra <b><span style=\"text-decoration: underline\">g\u00f6revinden ayr\u0131lmak zorunda kald\u0131<\/span><\/b>. Burada da basit gibi alg\u0131lanan bir ifadenin, \u00e7al\u0131\u015fan\u0131 i\u015finden etti\u011fini g\u00f6rebiliyoruz.\u201d<\/i><\/p>\n<p><b><\/b><b>NETFLIX Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201cTemmuz 2011\u2032de Netflix ayl\u0131k abone \u00fccretlerini % 60 artt\u0131rd\u0131. M\u00fc\u015fteriler bu art\u0131\u015ftan dolay\u0131 \u00e7\u0131lg\u0131na d\u00f6nm\u00fc\u015ft\u00fc. Y\u00fczlerce hata binlerce insan aboneli\u011fini iptal etti. Netflix CEO\u2019sunun bu art\u0131\u015f\u0131 m\u00fc\u015fterilerine anlatamay\u0131\u015f\u0131 ve Sosyal Medya\u2019ki negatif havay\u0131 engelleyemedi\u011fi i\u00e7in bir anda b\u00f6yle bir krizle yani toplu intiharla kar\u015f\u0131 kar\u015f\u0131ya kalmak zorunda kald\u0131. <b><span style=\"text-decoration: underline\">Borsada \u015firket hissesinin de\u011feri % 50\u2019den fazla d\u00fc\u015ft\u00fc.<\/span><\/b>\u201d<\/i><\/p>\n<p><b>DOMINO\u2019s Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201cNisan 2011\u2019de Dominos Pizza\u2019n\u0131n ABD\u2019deki iki \u00e7al\u0131\u015fan\u0131 mutfakta uygunsuz hareketlerde bulunurken \u00e7ektikleri videolar\u0131n\u0131 YouTube\u2019a koydular ve <b><span style=\"text-decoration: underline\">Dominos y\u00f6netimi videoyu kald\u0131rtmadan \u00f6nce milyonlarca ki\u015fi izledi<\/span><\/b> ve payla\u015ft\u0131. Domino\u2019s burada olay\u0131 \u00e7ok ge\u00e7 al\u0131lam\u0131\u015f ve kar\u015f\u0131l\u0131k verebilmi\u015fti.\u201d<\/i><\/p>\n<p><b>BORUSAN Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201c2013 y\u0131l\u0131 hemen ba\u015f\u0131nda; BMW T\u00fcrkiye temsilcisi Borusan&#8217;\u0131n, ralli \u015fampiyonu Burcu \u00c7etinkaya&#8217;n\u0131n gazeteci Merve K\u0131l\u0131\u00e7 ile birlikte \u00f6zel bir TV kanal\u0131nda sunduklar\u0131 otomobil program\u0131n\u0131n Merve K\u0131l\u0131\u00e7&#8217;\u0131n ba\u015f\u00f6rt\u00fcl\u00fc olmas\u0131ndan dolay\u0131 sponsorlu\u011funa son vermesi ve Mini Cooper Marka Y\u00f6neticisi Hakan <b>Bay\u00fclgen&#8217;in &#8220;Sadece ba\u015f\u00f6rt\u00fcs\u00fc de\u011fil, siyasi parti olsayd\u0131 da tavr\u0131m\u0131z ayn\u0131 olurdu&#8221; <\/b>a\u00e7\u0131klamas\u0131 ile ortaya \u00e7\u0131kan kriz ba\u015f g\u00f6sterdi. Sonu\u00e7ta; Marka M\u00fcd\u00fcr\u00fc istifa etti ve Borusan CEO\u2019su canl\u0131 yay\u0131nda \u00f6z\u00fcr dilemek zorunda kald\u0131.\u201d<\/i><\/p>\n<p><b>TAKS\u0130M Gezi Park\u0131 Krizi<\/b><\/p>\n<p style=\"text-align: justify\"><i>\u201cYakla\u015f\u0131k 2 hafta kadar \u00f6nce olduk\u00e7a basit bir \u015fekilde ba\u015flayan protesto, internetin b\u00fcy\u00fck etkisi nedeni ile \u00e7\u0131\u011f gibi b\u00fcy\u00fcyerek t\u00fcm \u00fclkeyi i\u00e7ine ald\u0131. Milyonlarca tweet ile birlikte resim, haber ve video payla\u015f\u0131m\u0131 yap\u0131ld\u0131. O kadar b\u00fcy\u00fck bir h\u0131zla yay\u0131ld\u0131 ki hemen hemen pek \u00e7ok resmi kurum, \u00f6zel sekt\u00f6r ve ki\u015fi bundan ciddi derecede etkilendi. Buradan \u00e7\u0131kmas\u0131 gereken sonu\u00e7 ise, bug\u00fcn\u00fcn d\u00fcnyas\u0131nda herhangi bir bilgi ya da olay\u0131n ne kadar h\u0131zl\u0131 yay\u0131labilece\u011fidir.\u201d<\/i><\/p>\n<p style=\"text-align: justify\">\u015eimdi; yukar\u0131da sadece birka\u00e7 \u00f6rnek vermeye \u00e7al\u0131\u015ft\u0131k ve bunlar gibi \u00e7ok daha fazlas\u0131 var. Daha da \u00f6nemlisi, ilerleyen s\u00fcre\u00e7te bu \u00f6rnekler tahmin edemeyece\u011finiz kadar bir h\u0131zla ortaya \u00e7\u0131kaca\u011f\u0131 ve yay\u0131laca\u011f\u0131 konusunda hi\u00e7 \u015f\u00fcpheniz olmas\u0131n.<\/p>\n<p style=\"text-align: justify\">Yukar\u0131daki \u00f6rneklerin ya\u015fand\u0131\u011f\u0131 sekt\u00f6rler birbirinden \u00e7ok farkl\u0131 olsa da, yay\u0131lma mecralar\u0131 ve h\u0131zlar\u0131 Sosyal Medya olmu\u015ftur.<\/p>\n<p style=\"text-align: justify\">Dolay\u0131s\u0131 ile yaz\u0131m\u0131z\u0131n en ba\u015f\u0131nda verdi\u011fimiz baz\u0131 sorular\u0131n cevaplar\u0131 da burada ortaya \u00e7\u0131km\u0131\u015f oluyor. Haz\u0131rl\u0131ks\u0131z sorunlar ile ba\u015fba\u015fa kalmaktansa, ba\u015ftan baz\u0131 \u015feyleri \u00f6ng\u00f6rmek ve planlama yapmak daha do\u011fru olacakt\u0131r.<\/p>\n<p><span style=\"color: #ff0000\"><b><a href=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/0e72edb152d77a11f50b8e3b7d41a1e4.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7932\" alt=\"\u0130syan\" src=\"http:\/\/cilginpikseller.com\/V4\/wp-content\/uploads\/0e72edb152d77a11f50b8e3b7d41a1e4.jpg\" width=\"558\" height=\"400\" \/><\/a>\u00c7\u0131kar\u0131lacak Dersler<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Dijital End\u00fcstri kapsam\u0131nda yer alan Sosyal Medya \u00e7a\u011f\u0131nda ileti\u015fim y\u00f6netimi mecburen s\u0131f\u0131r hata ile yap\u0131lmak zorunda. Kurumsal ileti\u015fime, Halkla \u0130li\u015fkilere ve Bilgi Teknolojilerine kesinlikle \u00e7ok daha fazla yat\u0131r\u0131m yap\u0131lmas\u0131 gerekmektedir.\u00a0Sosyal medya krizleri ya\u015fanmadan \u00f6nce mutlak surette bir <em><strong>Kriz Protol\u00fc<\/strong><\/em>\u00a0haz\u0131rlanmal\u0131d\u0131r.<\/p>\n<p><span style=\"color: #ff0000\"><b>Sonu\u00e7<\/b><\/span><\/p>\n<p style=\"text-align: justify\">Krizler her zaman olabilir. \u00d6nemli olan; muhtemel krizler i\u00e7in, bir kurtarma plan\u0131n\u0131z\u0131n ve can yele\u011finizin olup olmad\u0131\u011f\u0131d\u0131r. Sosyal Medya internetin g\u00fcc\u00fc ile hi\u00e7bir\u015feyi unutmuyor&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha \u00f6nceki blog yaz\u0131lar\u0131m\u0131zda internetin nereden gelip nereye gitti\u011fini farkl\u0131 konular\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131 ile sizlere aktarmaya \u00e7al\u0131\u015fm\u0131\u015ft\u0131k. \u00c7ok net g\u00f6r\u00fcl\u00fcyor ki internet s\u0131n\u0131rs\u0131z bir b\u00fcy\u00fcme e\u011filiminde. Ayn\u0131 zamanda, s\u0131n\u0131rs\u0131z olarak&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331,353,354,328,329,327],"tags":[342,355],"class_list":["post-7920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bursa-sosyal-medya","category-bursa-web","category-bursa-web-tasarim","category-dijital-pazarlama","category-genel","category-sosyal-medya","tag-bursa-sosyal-medya","tag-bursa-web-tasarim"],"_links":{"self":[{"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/posts\/7920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/comments?post=7920"}],"version-history":[{"count":1,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/posts\/7920\/revisions"}],"predecessor-version":[{"id":23134,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/posts\/7920\/revisions\/23134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/media?parent=7920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/categories?post=7920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cilginpikseller.com\/V4\/wp-json\/wp\/v2\/tags?post=7920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}